Brand Protection

Brand names are some of a company’s most important assets. If not protected, a corporation could suffer a loss of revenue, reputation and customer relationships. Today, there are threats in the material world from counterfeit products, knock-offs and gray markets. We marshal our legal resources to watch for companies and products that seek to tread on the good name and standing of our clients.
Our consultants work to defend companies from online threats to brands. As more consumers and retailers do business through the Internet, the risk increases that illegitimate competitors will establish Web posts that siphon off sales and confuse unwitting customers.
Our legal advisers protect a client’s intellectual property from infringement both online and in the manufacturing and sales environments. The same attorneys defend a company against attacks on brand reputation that could affect manufacturing, distribution, marketing and sales. As part of that effort, we police and enforce trademark rights from cybersquatters, eBay infringers and others. Through our legal partnerships, we trademark brands worldwide to contain threats from outside the United States.