Opportunities to reach customers and gain market share abound. Consumers and distributors are hungry for information on new ingredients and new products.

The goal of technical writing should be to communicate balanced, scientific information to the layperson within the guidelines of DSHEA. Companies should have a regulatory officer on staff to review all technical writing. Strategic Marketing and Advertising for dietary supplements must be truthful, not misleading, and substantiated.

Is your company’s technical writing FDA/FTC compliant? Are you taking advantage of every opportunity to capture your customer's attention?